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Goliath Reborn: Chupacabra

Led the strategy and coordinated the rollout of the teaser campaign that turned Goliath into Chupacabra.

Client
Six Flags Fiesta Texas
Year
2026
↑ Goliath Reborn: Introducing Chupacabra

The challenge

Goliath was getting a new identity. The teaser campaign had to build curiosity around the change and hand fans off to the big reveal: Chupacabra, a Six Flags Fiesta Texas exclusive.

My role

  • Led the strategy for the teaser campaign.
  • Coordinated the rollout of the change from Goliath to Chupacabra.