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Making a Splash at Island H2O
Led sales and marketing to grow revenue, visitation, and brand awareness for one of Central Florida's most innovative water parks.
The role
As Director of Sales and Marketing, I owned the strategy for growing revenue, visitation, and brand awareness at Island H2O Water Park in Kissimmee.
What I did
- Directed integrated digital, social, email, and partnership campaigns supporting daily attendance, group sales, and special events.
- Aligned promotions with operations, food and beverage, and retail teams so every offer worked on the ground.
- Tracked KPIs to optimize spend across channels.
- Represented the park on FOX 35 Orlando’s Good Day Orlando for National Water Park Day.