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Rip Roarin' Falls: Splashing in 2027
Led the social and in-park teaser campaign for Carowinds' Rip Roarin' Falls, and collaborated on the attraction's branding direction.
The project
Carowinds announced Rip Roarin’ Falls, a new attraction splashing down in 2027. The teaser campaign built anticipation online and inside the park, including a mysterious shipping crate marked “FRAGILE” and “Ship to Carowinds.” At the construction wall, guests got a full sensory teaser: pine scent, mysterious noises, and other props hinting at what was coming.
My role
- Led the social and in-park teaser campaign.
- Collaborated on the branding direction for the attraction.